adminSkoda Auto India has unveiled its 2025 strategy focusing on new vehicle launches, dealership expansion, and service quality improvements.
Product Pipeline Skoda plans to launch three new models, including a compact SUV and a new sedan tailored for Indian roads. There’s also buzz about an entry-level EV.
Dealership Expansion The company will expand its footprint to over 250 touchpoints, focusing on Tier-2 and Tier-3 cities where demand is growing but choices are limited.
After-Sales Improvement Skoda is investing in:
- Faster service turnaround
- Certified service centers
- Online service scheduling
- Transparent pricing models
Brand Positioning With the slogan “Excellence in Safety and Performance,” Skoda aims to project itself as a premium-yet-affordable brand.
Challenges Competing with Tata, Hyundai, and MG in pricing and feature offerings remains a hurdle. Ensuring spare part availability in rural areas is another.
Conclusion Skoda’s 2025 roadmap reflects a comprehensive strategy that covers product, people, and process. If executed well, it could significantly elevate the brand’s position in India’s competitive market.
