Overview
Skoda India is executing an ambitious 2025 expansion strategy—launching new models, scaling dealerships, and enhancing service—as it celebrates 130 global and 25 years in India timesofindia.indiatimes.com.

New Launches
Expect refreshed SUVs (Kushaq, Kodiaq), compact offerings, and EV previews. Skoda aims to fill gaps in the mid-size SUV and premium sedan spaces.

Dealership Expansion
Plans include adding ~50 new outlets across tier‑2/3 cities, improving reach to emerging markets previously underserved by premium brands.

Customer Experience Focus
Investment is earmarked for certified service bays, faster spare availability, digital platforms, and ownership-centric features (extended warranty, concierge services).

Brand Positioning
As competition heats up, Skoda is reinforcing “European build quality” and safety. Localized features may include ADAS options and connected infotainment.

Challenges & Competition
Skoda must navigate cost pressures, import duties, and competition from Tata, MG, and international EV-focused OEMs.

Expected Outcome
If executed well, the strategy solidifies Skoda’s position as a premium but value-driven brand—preparing it for an electric future with a strengthened dealer network.